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Traditionalists, Baby Boomers, Gen Xers, Millennials, and now Gen Z, view sales very differently. They show up with a confounding array of expectations that can leave marketers and service providers scratching their heads. Do they want face-to-face contact or prefer screen-to-screen? How can you stand out in a crowded marketplace? What does “service” even mean? Whether you are a seasoned professional or just starting out, you will learn how to engage with each generation of clients and customers. Lynne will help you:
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Identify the generations in your marketplace
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Rethink sales and marketing strategies along generational lines
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Engage one generation without turning off another
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Sell and market more effectively to each generation
Marketing and Selling to Multiple Generations
of Clients and Customers
Connect with us today to learn more
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