Traditionalists, Baby Boomers, Gen Xers, Millennials, and now Gen Z, view sales very differently. They show up with a confounding array of expectations that can leave marketers and service providers scratching their heads. Do they want face-to-face contact or prefer screen-to-screen? How can you stand out in a crowded marketplace? What does “service” even mean? Whether you are a seasoned professional or just starting out, you will learn how to engage with each generation of clients and customers. Lynne will help you:

  • Identify the generations in your marketplace

  • Rethink sales and marketing strategies along generational lines

  • Engage one generation without turning off another

  • Sell and market more effectively to each generation

Marketing and Selling to Multiple Generations

of Clients and Customers

Connect with us today to learn more