The Baby Boomers' Next Chapter -
Evolution or Revolution?
Lynne Lancaster charts the course of the Baby Boom generation as they age, lead, consume, and transform. Whether it’s a gradual evolution or a full-on revolution, this generation is changing the workplace and marketplace with their sheer numbers and ability to reinvent on their feet. We’ve all heard about the longer “on-ramp” to adulthood experienced by Millennials. But no one is talking about the longer “off- ramp” Baby Boomers desire. Whether you are marketing to this diverse generation or managing them you’ll benefit from understanding:
How Baby Boomers are reinventing this phase of life
What are workplace and marketplace trends we can expect to see?
What will it take to retain and engaged seasoned, valuable employees
How can we connect with this dynamic generation more effectively?