Lynne Lancaster charts the course of the Baby Boom generation as they age, lead, consume, and transform. Whether it’s a gradual evolution or a full-on revolution, this generation is changing the workplace and marketplace with their sheer numbers and ability to reinvent on their feet. We’ve all heard about the longer “on-ramp” to adulthood experienced by Millennials. But no one is talking about the longer “off- ramp” Baby Boomers desire. Whether you are marketing to this diverse generation or managing them you’ll benefit from understanding:

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• How Baby Boomers are reinventing this phase of life

• What are workplace and marketplace trends we can expect to see?

•  What will it take to retain and engaged seasoned, valuable employees

• How can we connect with this dynamic generation more effectively?